Linda Davis has over 25 years of multifunctional experience in business planning, financial analysis and operations managment.
Linda Davis works collaboratively with clients to create a sense of ownership in their business plans.Located in Madison Wisconsin, Virtual Management Solutions provides management consulting services including business plan development, grant writing and other services.About Linda Davis of Virtual Management Solutions including affiliations, background resume and testimonials.Virtual Management Solutions in Madison, Wisconsin provides management consulting, business plan development, grant writing and other servies to help grow your business.Our clients show our scope and capabilities.How to contact Virtual Managment Solutions in Madison, Wisconsin for your next business plan or grant writing project.
Madison Wisconsin management consulting services

Business plans, grant writing, financial analysis and other serivces.


Business Plans

Grant Writing

Feasibility Studies

Business Plan Execution

USDA REAP

USDA VAPG

Coaching

Secondary & Primary Market Research
Linda Davis has over 25 years of multifunctional experience in business planning, financial analysis and operations management,

Secondary & Primary Market Research | Industry Analysis

Secondary Market Research

Secondary market research involves searching databases and articles to better understand the space the proposed business will be operating in and how it is viewed by others. It is used in the business planning process to explain and predict the important industry dynamics. Ratios and statistics are obtained and used as benchmarks. The analysis identifies external threats and opportunities; trends that will affect the business over the next three years; and customer preferences. Secondary market research is an essential first step before completing a market analysis. Benefits include:
  • Understanding levels of maturity, growth and fragmentation in your industry
  • Identifying industry leaders
  • Understanding best practices, threats, opportunities and consumer preferences

Primary Market Research

Primary market research involves communicating directly with potential customers to better understand their attitudes and preferences. This may involve surveys, one-on-one interviews or focus groups. A key goal is to understand what problems potential customers perceive that you can help them solve. Key questions to answer include:
  • What problem or problems will your proposed product or service solve for customers?
  • How strongly do your potential customers perceive the problem you are proposing to solve for them?
  • How are your potential customers solving this problem now?
  • Who are your customers comparing you to and/or who is your competition?
  • What groups of potential customers are most likely to perceive the biggest problem that your proposed product or service will solve? These are your highest priority or target customers or niche market.

Madison, Wisconsin business plan development.
Management consulting services including business plans, grant writing and financial analysis.Start a business and grow a business with Virtual Management Solutions in Madison, Wisconsin.Email Linda Davis today for your next business plan or for management consulting.


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Located in Madison Wisconsin, Virtual Management Solutions provides management consulting services including business plan development, grant writing and other services.